If you are using a web designer / company to build your new website, you should choose them carefully. There are literally hundreds of thousands of web design companies worldwide, but some are much more productive than others.
When choosing a designer to work on your site, try to make sure that they possess all of the necessary skills required to make your website a success. Your designer / company of choice, should be somebody that possesses creative flair, excellent technical knowledge and experience, a good understanding of search engine optimisation, and more.
A website designer with a creative flair is important because your site could be the first thing that a potential customer sees. A poorly designed site can put people off from using your website to by products, and increase your site’s bounce rate (the amount of people that leave instantly upon arriving at your site).
Professional web designers have the ability to create an interface that is appealing to the eye, as well being able to promote particular products or services with prominent placement of certain content. Suggestive selling on particular pages of your site can increase brand awareness and sales, and small things like are often overlooked by inexperienced web designers.
A designer’s technical knowledge is also very important. They should have experience in building cross browser compatible websites that will display the same way to users, regardless of their browser choice.
They should be able to code efficiently, to the standards set out by “W3C”. This will ensure that the website functions correctly when it is launched, and in the future. You should also choose a website designer with experience in SEO (search engine optimisation).
What is SEO?
Also commonly known as search engine optimisation, SEO is what needs to be done on-site, as well as off-site, to increase a website’s ranking in the search engine results pages (aka SERPS).
Choosing website designers / companies with these skills should be at the top of your list.
After all, there’s just no sense in having a website if it can’t be found by internet users.
Professional web designers with search engine optimisation (SEO) knowledge will optimise your site as much as possible, as they build it. Some may charge extra for this, and some companies may provide it as standard.
Most designers / companies will charge extra for off-site optimisation, as there is a great deal of work that needs to be done.