SEO or Search Engine Optimization is as important for your website, as the diesel in your vehicle. It can take you on a long journey, where plenty of career opportunities are waiting for you in the queue. But wait, while driving one needs to wear the seat belt or else it may increase your chances of getting crashed, just while doing the SEO, you have to be careful about your choices of strategies or else, it turns into a disaster. That's no surprise, there are dozens of problems one needs to tackle to reach the heights, they have ever thought of, which is easier said than done. To minimize your loss, here are some failures you need to keep yourself away from. So, let's take a look at them.
- Duplicate Content: Do you know, to attain the highest position on the search engines you need to keep the Google happy and satisfied? And it is only possible if you follow all its algorithms. If you know this, so, you are also aware of the fact that Google is in deep love with the unique content. And if you are serving it the duplicate content in the name of unique only, it'll break his heart and put a drastic impact on your search ranking. So, focus on flourishing the magic of words that win the heart of the search engines and turn the table positively.
- No Title Tag And Description: You can not explain yourself to anyone without giving proper introduction – can you? For sure, your answer would be "No" – is not? So, how could you expect this from Google? It's a robot and you have to understand your words to them, which is possible by adding a title tag and description.
- Broken URLs: Broken links broke the website ranking, therefore, it is more than just compulsory for you to check and rectify them shortly. If you want to attract Google to your website to level up its ranking, you should pay proper attention to the same.
- Loading Speed: If your website takes too long to load, so, it'll slide the customers away from your company, therefore, it is compulsory for you to enhance its speed as soon as possible. It is an important parameter that one needs to pay special attention to; otherwise, it'll break your image in the market.
These were a few things that you needed to rectify to attain the top position on the Google's very first page. There are many other things and you can hire an SEO Company to sort them out.